- Institution : MAPS College
- Course Category: Marketing
- Intake: January, August
- Duration: 3 years
- Language: English
- MQA Level: 7
- Delivery Medium: Campus and Online
- Awarding Body: MAPS
Entry Requirement
- Applicants must meet one of the following minimum entry requirements:
- 2 A’ Level passes (E or above)
- 2 HSSC passes (C or above)
- MNQF Level 4 Qualification in a related field
- MNQF Level 4 Qualification in an unrelated field, AND successful completion of an MQA approved University Preparation Program
-
20 years old AND completion of the 10th year of School
AND 2 years of work experience in a relevant field, AND successful completion of an MQA approved University Preparation Program
Course Modules
Year 1 Units:
Course Structure Year 1 units:
- Business Ethics
- Academic, Presentation and Communication Skills
- Introduction to Economics
- Leadership and Teamworking
- Integrated Marketing Communications
- Marketing Management
- Digital Marketing
- One Optional Unit
Year 2 Units:
- Critical Thinking
- Civic Education Business Law
- Strategic Management
- Consumer Behaviour
- Selling and Sales Management
- Product and Service Development
One Optional Unit
Year 3 Units:
- Professional Development and Career Planning
- Research Methods
- Corporate Governance
- Innovation, Entrepreneurship and the Entrepreneurial Mindset
- Strategic Marketing
- Marketing Metrics
- Digital Marketing Strategy
- One Optional Unit
Course Fee
MVR 2,210 x 10 months
Course Description
MAPS Bachelor of Marketing Management qualification provides learners with a broad understanding of marketing functions and promotes the development of essential workplace skills demanded by employers. The qualification is suitable for individuals already in work or looking to start their career in marketing-related job roles, and supports progression to management level roles on completion.
