- Institution : Villa College
- Course Category: Business & Marketing
- Intake: January / May / September
- Duration: 3 years
- Language: English
- MQA Level: 7
- Delivery Medium: Face-to-Face
- Awarding Body: Villa College
Entry Requirement
- General Entry
- 2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above) OR
- Attainment of a Level 4 qualification in a related field OR
- Attainment of a Level 4 Foundation Study Program approved for the specific Diploma program.
- General Entry
- Completion of a Level 4 qualification (unrelated), and successful completion of an MQA approved University Preparation Program OR
- 20 years old, completion of secondary school, 2 years of relevant work experience, and successful completion of an MQA approved University Preparation Program
Course Modules
Year 1 Units:
Introduction to Business Management
Principles of Marketing
Introduction to Business Law
Principles of Economics
Accounting for Business
Information systems for Management
Business Communication
Business Issues in Context
Diploma in Business awarded after the completion of the first year
Year 2 Units:
Organizational Behaviour
Operations and Supply Chain Management
Decision Making for Management
Business Research Methods
Managing people
Consumer behaviour
Marketing Services
Integration of Marketing Communications
Diploma in Business Management and Marketing after the completion of the second year
Year 3 Units:
Optional modules (30 credits) select only one module
Business Project
Enterprise Project
Compulsory modules
Strategic management
Global marketing management
Project Management
Digital Marketing
Events and Destination Management
Management of SMEs
Course Fee
MVR 3,750 per month x 36 months
(MVR 1,908 per month under the government free first degree scheme)
Course Description
The programme equips students with knowledge, skills and attributes that will enable them to pursue a career in a marketing and business-related field. Students will be able to gain an understanding of organizations, their management and the environment under which they operate. The management and marketing bachelors’ concentration enables participants to analyse consumer behaviour, conduct market research, and engage the power of brands and messages in order to develop powerful traditional and digital marketing strategies while evaluating various tactics, measuring their effectiveness in the areas of marketing and business, and explore the intricacies of working with or in complex, multi-functional teams to execute successful business operations.
