- Institution : Villa College
- Course Category: Business and Marketing
- Intake: January / May / September
- Duration: 3 years
- Language: English
- MQA Level: 7
- Delivery Medium:
- Awarding Body: The University of the West of England
Entry Requirement
- General Entry
- 2 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.), and 3 O’Level/SSC passes with C grade and above. OR
- 3 passes in A Level/HSC (At GCE A/L, a pass is considered E and above. HSC pass is considered C and above.) OR
- Attainment of a Level 4 qualification in a related field OR
- Attainment of a Level 4 Foundation Study Programme approved for the specific Diploma programme.
Course Modules
Year 1 Units:
Introduction to Management
Economics for Events and Marketing
Understanding Business and Financial Information (Marketing, Events and Tourism)
Understanding the Principles of Marketing for Marketing and Events
Business Decision Making for Marketing and Events
Enterprise and Entrepreneurship
Business Marketing in Society
Understanding Organisations and People (Marketing, Events and Tourism)
Diploma in Business and Management will be awarded by Villa College after the first year.
Year 2 Units:
Managing People
Management Skills for Marketing and Events
Research Methods for Marketing and Events
Applied Marketing Practice
Introductory Research Project (Marketing and Events)
Financial Aspects for Marketing, Events & Tourism
Service Operations
Marketing Planning and Practice
Year 3 Units:
Enterprise Project
Applied Business Project
Strategic Management (Marketing, Events and Tourism)
Managing Organisational Change
Integrated Business Management Simulation
Any three electives from the following [subject to availability]
Marketing Services
Digital Marketing Communication
Big Data for Marketing
Global Marketing Management
Retail Marketing and Management
Brand Management
Public Relations
Events and Festivals Management
Digital Marketing Strategy
Managing Tourism Experiences
Course Fee
MVR 4,799 per month x 36 months
(MVR 2,957 per month under the government free degree scheme)
Course Description
The BA (Hons) Business Management with Marketing programme offers students a current and integrated business education covering the main disciplines and operational areas of business as well as marketing. The BA (Hons) Business Management with Marketing programme has been designed to combine a comprehensive business education with the opportunity to specialize in the field of marketing. The Business with Marketing degree offers a chance to study both business and specialist marketing modules covering a wide range of perspectives, principles, practices and contemporary issues.
